Donald Trump ‘planning to launch his own app’ ahead of 2020 re-election campaign

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Donald Trump is reportedly preparing to launch his own social networking app for his 2020 re-election campaign.

Seemingly not content with simply continuing to use Twitter as a platform for his unique form of diplomacy, the US president is said to be planning an alternative so that he can better connect with his supporters.

According to Politico, the Trump campaign team will release a smartphone app later this year to encourage donations, recruit volunteers and allow people to sign up for rallies and election canvassing.

Mr Trump has already begun his re-election campaign

The app will also give users “more unfiltered access” to what the Republican gets up to – and will even offer prizes to persuade his “most fervent supporters to recruit their friends”.

Rewards will reportedly include VIP seats at a Make America Great Again rally, or even the opportunity of grabbing a selfie with the man himself.

Citing people familiar with the app plans, Politico reports the 2020 Trump campaign is a “more professional and data-driven operation” than the one that secured his shock victory three years ago.

The campaign did launch an app called America First in 2016, but it was released just a few short weeks before election day and offered limited functionality.

Mr Trump will hope any new app will attract more users, having accused social media giants like Facebook and Twitter of collective bias against him and other conservatives.

He has also criticised Google, claimed that the search engine “rigged” search results to give greater prominence to negative stories about him.

Mr Trump is in esteemed company when it comes to politicians with their own apps

Of course, Mr Trump is by no means the first politician to have launched his own app.

Last year, the then culture secretary Matt Hancock did just that – and even named it after himself.

Mr Hancock said the app was designed to help him engage with his West Suffolk constituents and let them raise and discuss important issues, but it was quickly inundated with memes, fake accounts and porn.

Credit: Sky News

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